B-Ahead Marketing

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Author: Amit Chandraa

Understanding the Differences: Purpose Marketing, Traditional Advertising, and Cause Marketing

Understanding the Differences: Purpose Movement Marketing, Advertising, and Cause Marketing In the realm of marketing, various…

Case Study: Mahindra Group’s “Rise for Good” Initiative

Rise for Good

“Rise for Good” initiative was launched with the vision of driving positive change in communities across India, targeting the social, economic, and environmental challenges.

Winning the Hearts: The Power of Cultural Marketing Strategy

Winning the Hearts: The Power of Cultural Marketing Strategy In the ever-evolving landscape of marketing, where…

The Art of Influence: Why Marketing Strategies Should Focus on Influencing the Tribe Instead of Persuading Them

Purpose Marketing

The Art of Influence: Why Marketing Strategies Should Focus on Influencing the Tribe Instead of Persuading…

Beyond Features: Embracing Purpose Marketing for a Shared Vision

Purpose marketing is the future of marketing

Beyond Features: Embracing Purpose Marketing for a Shared Vision In the ever-evolving landscape of marketing, where…

Understanding the Customer’s Emotional Journey: Why Customers Don’t Just Buy Products

Purpose Marketing

Beyond Features: Embracing Purpose Marketing for a Shared Vision In the ever-evolving landscape of marketing, where…