Successful brands
create customer traction
through effective communications
Before defining the TRULY marketing strategy, it is important to understand the brand image. A systematic external and internal study helps understand how the brand is seen by all the stakeholders. It can also be a good instrument to understand the product and service issues festering amongst the customers. Successful brands begin by understanding the customer sentiment.
What we deliver to you
- A clear understanding of the industry, consumers and competitors
- Deep insights and reliable data to develop marketing strategies
- Identified scope of brand and marketing strategy
- Reduced risk and higher efficiency in marketing execution
- Higher lead generation response
- Higher conversion of leads
- Insights for bringing about organisational change and brand purpose movement
The gap is filled by gathering quantitative and qualitative data through first hand research techniques including focus groups, in-depth online and offline interviews and surveys. The assimilated data are validated for quality before building marketing insights.
We strongly recommend not to use existing opinions and perceptions of a few members. The audit must be conducted in strict confidentiality enabling people to express their honest opinions
Be it Business-2-Customer or Business-2-Business, brand is the first face of every business. A brand that connects and talks the customer’s language is always the winner.
As the times change, often customer expectations change too and brand requires to be rejuvenated to keep up with the changing times. One of the critical elements of branding is brand consistency across all communications and brand visibility including packaging, marketing and all other types of communications. Another significant aspect of marketing involves ensuring visibility of the brand at obvious and not so obvious places in a customer’s lifestyle.
What we deliver to you
Brand identity revamp
Building a contemporary and vibrant brand personality that resonates with the customer.
Brand positioning and strategy
Brand positioning is key for customers to relate with the brand and its core values and core purpose. A strategic deployment of brand presence can help supplement the brand drivers which in turn impacts marketing success. All products and communication must compliment the brand positioning.
Brand Identity guideline
In order to maintain brand synergy in all its presence, it is critical to have a brand guideline. A consistent brand communication across all formats is key to marketing.
Brand communication strategy framework
Once the brand is built and ready to be used for communication, it is imperative to place the brand that compliments its values and it becomes a part of customer lifestyle.
Launching a new product line or expanding in new markets can be a vital decision in a business’ future. It requires due diligence and defined strategy encompassing customer study, precise timing for optimum results.
What we deliver to you
Assessing new market segments
Identify the new market opportunities and make better business decisions. Identify new market opportunities (size and growth), Growth drivers, challenges, and opportunities to drive revenue growth. Minimize risks of investment in new or existing business or markets.
Building compelling value proposition
While value for money (VFM) is critical in a competitive market scenario, but VFM does not necessarily have to be focused on offering the ‘best price’ strategy. A compelling value proposition is about providing a compelling reason to the customer to buy our product and letting them have a complete customer satisfaction
- Developing marketing communications strategy
- Product communications collaterals
- Direct marketing communication
- Digital marketing framework
- Content marketing: content development and implementation
- PR
- Brand activation
What we deliver to you
- Sales communication tools
- Tele-calling communication protocols
- Customer care communication protocols
- After sales communication protocols
What we deliver to you
- Sales training content
- Email communication
- English communicationSales communication tools
